The report from WPP Media highlights five key capability categories crucial for competitive advantage in advertising through 2030: data assets, distribution, transaction capabilities, technology and content/media. The analysis underscores that no singular company currently achieves top performance across all categories, suggesting advertisers must make strategic choices and partnerships to cover their needs.
New research finds that most marketers (61%) are concerned about the threat AI poses to the creator economy’s peer recommendation model, but only about a third of consumers believe the technology provides high-quality recommendations or improves the customer experience.
Grocify founder Ethan Stander previously told MyBroadband he got the idea for the app from his girlfriend’s mom. Grocify pulls product prices from five major retailers’ online catalogues in real time, allowing users to see which store has the lowest price and how it compares with the other shops.
For the launch of its Cherry Fizz fragrance, AXE’s ‘Grab the Sweet!’ campaign transformed an unassuming bus stop in Athens into an interactive brand experience that didn’t just promote a product, but invited people to play with it.
Adidas has executed one of the most aggressive digital marketing transformations in consumer brand history, cutting traditional sports sponsorship spending and redirecting budgets toward data-driven digital channels, DTC platforms, and social media strategies that offer measurable ROI advantages.
November trading growth in South African shopping centres outshone December performance, according to the latest Clur Shopping Centre Index covering the last quarter and the full 2025 year.
The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be measured – and is measured. And now AI is coming – promising the hope that every single piece of media and marketing collateral can be measured, with its impact assessed down to the finest detail. But have we gone a little too far?
The announcement comes shortly after Walmart’s wholly-owned South African subsidiary, Massmart, confirmed it was considering closing “around” 20 Game stores over the next few months.
On Wednesday, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. According to Nielsen, these insights help advertisers reach and resonate with target audiences, even on linear TV where one‑to‑one targeting is limited.
Snapchat announced on Wednesday that it’s hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators shaping culture on Snapchat.”