Local content is one of MultiChoice’s big competitive advantages over international players like Netflix, and it is investing millions to maintain this lead.
MultiChoice invests millions into one major competitive advantage Read More »
Media Manager Africa’s 2024 Inflation Watch reports media rates up 8.75%, performance up 5.04%, and the MIW Index (CPM) up 5.26%.
Inflation Watch for 2024: All media rates, performance and MIW Index increase Read More »
he Competition Commission has recommended approving Canal+’s acquisition of MultiChoice, with conditions: no retrenchments for three years post-merger and a commitment to HDP and worker ownership in LicenceCo
Big development in DStv owner sale Read More »
Primedia CEO Jonathan Procter paid tribute to Kirsh’s legacy, stating: “By launching 702 in 1980, Issie Kirsh pioneered independent radio in South Africa.
Issie Kirsh, pioneering force behind 702 and Primedia, passes away at 90 Read More »
A new Artificial Intelligence -powered pause ad format pairs dynamic messaging with on-screen visuals. Shoppable and interactive formats now include real-time Amazon info and expanded CTAs for non-Amazon brands.
Ad industry media ratings watchdog the MRC and the Attention Measurement Taskforce of the IAB this morning released joint official guidelines for the burgeoning media attention measurement marketplace for public comment through July 12.
MRC, IAB Release Attention Measurement Guidelines Draft Read More »
GroupM clarified that the 40–45% figure refers to U.S. team restructuring, not departures. No comment was made on potential future layoffs.
GroupM US staff told up to 45% will be impacted by restructure Read More »
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.
Linear ad spend grew in Q1 despite economic uncertainty: iSpot Read More »
The number of persons employed in the formal sector decreased by 245,000 in Q1: 2025, and the informal sector employment increased by 17,000 over the same period.
Unemployment climbs to 32.9% in 2025 Q1 Read More »
Zuckerberg, at Stripe’s Sessions conference, shared plans to automate the ad industry with an end-to-end artificial intelligence tool that tests thousands of artificial intelligence-generated ads across Facebook, Instagram, and Threads.
Mark Zuckerberg’s artificial intelligence ad tool sounds like a social media nightmare Read More »
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