ChatGPT’s early foray into advertising has barely cleared customs, and Australia is already near the front of the queue. Telcos, energy retailers and travel brands are piling in. But the land grab comes with a warning label. Advertisers are wrestling with patchy attribution and returns below Google’s benchmark.
Media strategies as good as the ideas they support.
This month, Multichoice will launch four new Supersport channels. However, the pay TV operator has also announced that four more channels are scheduled to stop broadcasting next month.
South Africa’s official unemployment rate has increased by 0.9 percentage point from 32.7% in the first quarter of 2026 to 33.6% in the second quarter of 2026.
Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend.
Creative and media were separated for billing reasons, not strategic ones, writes Humanz commercial director, Pieter Geyser. The holding groups know it. They’re trying to fix it. And they’re going to fail unless they change the one thing, they’re not willing to change.
Primedia Broadcasting announces a pivotal enhancement to its digital ecosystem with the integration of Primedia+ into Apple CarPlay and Android Auto. This advancement redefines how audiences connect with SA’s premier radio brands, CapeTalk, 947, 702 and Kfm 94.5, by moving beyond traditional broadcast constraints and embedding a richly immersive, software-driven experience directly into the vehicles of listeners across South Africa and beyond.
Brandon De Kock, BrandMapp’s director of storytelling says, “We can see that education is like the magic artifact on their heroine’s journey. And it’s a story we’ve been telling for years. According to the Department of Education, women make up about 65% of all tertiary graduates in South Africa, show lower drop-out rates and higher pass-through rates.
Instead of using search engines like Google as a jumping off point, users are able to get their questions answered without even clicking a link. The result? Referral traffic plummeting as much as 60% for publishers. As traditional search loses relevance, marketers are left to figure out how to stay visible in overviews.
Selby ‘Selbeyonce’ Mkhize will officially join Felix Hlophe as the new co-host of the Gagasi FM Breakfast, airing weekdays from 6am to 9am. On the other side, Minnie Ntuli transitions to afternoons, joining Sphectacular and DJ Naves on The Gagasi Fast Lane, weekdays from 3pm to 6pm.