The World Out of Home Organization Congress in London formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022.
Local broadcasting is at a pivotal moment, with broadcasters and ad-tech innovators converging on strategies and solutions that will ultimately result in the modernization of advertising on local linear television.
Newsday offers South Africans the latest political, financial, and economic news, with a sprinkle of sport and general reporting.
Vinton Cerf will step down from his role as Google’s chief internet evangelist next week, marking the conclusion of one of the most influential careers in technology history.
Instead of relying on paid advertising to do the leg work through conventional product messaging, this campaigning leans into humour and absurdity to capture public attention and drive marketing. One of the platform’s most successful campaigns was ‘Expedition Impossible’, where Flat Earthers were issued a challenge to dust off their boots and prove that the Earth is indeed flat and has an edge. The premise was deliberately provocative: if participants could find the edge of the Earth, the CEO of Columbia, Tim Boyle, promised they would win ownership of the company.
“Growth without coherence is just activity. What we are launching is not another advisory firm. It is a fundamentally different way of working, one that connects people, data, human insights, strategy and technology into one cohesive, forward-looking plan. Businesses deserve partners who can see the whole picture and provide effective solutions,” says Kgaugelo Maphai, Group CEO of Matrix Group.
A Youth Month reflection on the generation redefining how brands connect, communicate and grow.
If 2026 has taught us anything, it is this. In a world obsessed with optimisation, targeting, and dashboards that refresh faster than your morning coffee, Out-of-Home (OOH) is quietly doing what it has always done best. It is being seen, being remembered, and being trusted.
Ask most marketers why a social media campaign underperforms and you’ll usually hear the same story. The creative could have been stronger. Or maybe the algorithm gets the blame. Sometimes those things play a part, but they don’t get to the heart of why good campaigns struggle to take off over time.
