While magazines grew 1.5% in the year, buoyed by growth in custom magazines of 12%, the Audit Bureau of Circulation’s (ABC) second quarter of 2026 for magazines shows a decline from the previous quarter.
Commercial performance is being influenced by more than the strength of a campaign idea, with Warc highlighting cultural relevance, creator partnerships, interactive experiences and platform-specific execution as important factors in driving results.
AdTopia has added sport, wildlife and youth entertainment to its TV network. The expansion grows Adtopia’s channel footprint on DStv and extends its programming into new genres, giving advertisers additional ways to reach audiences beyond the network’s existing news, business, lifestyle, entertainment, sport and documentary offering.
Poor thinking can lead to wasted budgets, wrong audiences and missed opportunities.
Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work. The reality is more complicated, and the complications matter a lot when it’s your budget on the line. Here are three lessons from running automated advertising at scale.
Marketers are treating generative engine optimization as a new form of SEO to improve large-language-model visibility, but GEO scores are based on synthetic queries rather than real user data, rendering them unreliable for content strategies, writes Andrew Bolton, chief customer officer at Knotch.
The global retail media market continues to expand, with ad investment expected to exceed $200bn this year and reach $223bn by 2027, according to Warc Media. However, growth is slowing towards single digits, and there are dangers of ‘enshittifying’ the shopper experience, which in turn may have a negative impact on campaign effectiveness, as retail media networks look to meet ambitious targets.
The Interactive Advertising Bureau (IAB) has announced that The Philipstown WireCar Foundation was named Digital Brand of the Year at the 2026 Bookmark Awards, the result of a dominant run that saw its work claim the black pixel, South African digital marketing’s highest honour, in category after category.
Last week, the inaugural edition of Die Papier’s electronic newsletter, Net Vir Jou (Just For You), launched.
The ratings provider says the changes in co-viewing measurement, TV universe estimates and other areas will bring more accurate data to clients. Nielsen will incorporate a slate of updates and “enhancements” to its TV ratings product for the 2026-27 season, including a change to its monthly snapshot of viewing across various platforms that sparked a small controversy earlier this year.