So, here’s the fix. Let’s look at some of the most persistent myths about AI and search, check them against real data, and develop a concrete stance before they end up as misinformation in your next strategy deck.
Ster-Kinekor has completed a major revamp of its Tyger Valley cinema complex in the Western Cape, including the launch of what it dubbed the “business class” of cinemas. The company said the revamp resulted in a full makeover and the launch of the SKX-PERIENCE, Africa’s first free-roam VR Arena.
Rather than focusing only on producing and distributing more content, WiC is built around the idea that films also need sustainable routes to the people who want to watch them, and pay to do so. The model brings content discovery, programming, ticketing, exhibition and audience intelligence into one system, with the aim of allowing audience relationships to develop over time rather than ending with a single screening or release.
The Campaign on Digital Ethics (CODE) found that 91% of 771 respondents receive election-related information from at least one social or messaging platform, while only 11% expressed high trust in social media. At the same time, 83% said false information poses a serious threat to SA’s democracy. South Africans want political influencers to disclose paid promotion, survey finds.
Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything, and here’s a deck about it”) is up against AI models that have read everything and don’t need to be staffed on retainer.
Santam’s independent board has unanimously backed the deal and will recommend that shareholders vote in favour of it. South Africa’s largest non-bank financial services group Sanlam has announced plans to acquire the remaining 37.3% stake it does not already own in short-term insurer Santam.
With high AI adoption, strategists are doubling down on the human insight automation can’t replicate and as practitioners deliver bigger outcomes for CMOs, there is a cautious optimism returning to agency-side strategy.
HUMANTRUTH Agency has launched. Born out of FCB Africa, which has officially bowed out, this independent African marketing agency consolidates Nahana Communications Group’s FCB Africa and boutique media agency, Meta Media.
In the future, more apps may look at in a person’s phone like photos or videos and show relevant ads like dog food or travel deals entirely behind the scenes. Advertisers will never see private photos, but their ads will still find the relevant audience. People may begin to spend less time searching the public internet, and attention may shift more toward personalized on-device AI.
Modern marketers are moving beyond static personas to dynamic audience targeting by using real-world behavioural signals, writes Skydeo’s Mike Ford. By combining first-party data, behavioural enrichment and predictive modelling, brands can build living segmentation systems that drive superior performance.