Propaganda machine to public good: a brief history of 50 years of TV in South Africa
South African TV evolved from apartheid propaganda into a platform for democracy and cultural expression.
Netflix joins the attention war with new ‘Clips’ feature
Netflix is stepping deeper into mobile-first behaviour with the launch of Clips, a new vertical video feed designed to make content discovery faster, more intuitive and more aligned with how users already consume media on their phones.
Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report
The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.
Measurement in retail media: Why getting it right matters more than ever
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change, as advertiser expectations are more sophisticated, says IAB Europe’s Marie-Clare Puffett.
Heineken’s new global agency model rolls out for 2030
Heineken has appointed a new roster of Creative, Production, and Media partners to accelerate the next phase of growth for its Global and Power Brands portfolio.
Warc warns CMOs: 3 shifts will redefine measurement in 2026
Warc has released The Future of Measurement 2026 report, exploring the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence.
Maps provides 5-year record of consumer behaviour
For the first time, marketers, advertisers and media agencies can trend five full calendar years of South African consumer behaviour, media consumption and spending patterns from a single, nationally representative dataset.
These marketing concepts have become meaningless—and they’re sabotaging your strategy
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
Media24 named Best in Africa at INMA Awards
Media24 has won the International News Media Association (INMA) Global Media Awards’ Best in Africa for Saturday Night Fitness. The Awards’ aim is to surface innovation and best practices in news brands, optimise the use of media features, subscriptions, products, advertising and commerce, and newsroom transformation.
Why the experience economy boom makes event sponsorship a smart investment
The experience economy sends a clear signal about where brand investment can still create differentiated impact. In an age where AI can generate endless digital content in seconds, a counterintuitive trend is reshaping marketing: people are craving real, tangible, in-person experiences more than ever before.