The MRC, which is in the process of a major reevaluation of its existing standards and guidelines related to the acceleration of artificial intelligence (AI) and machine-learning models and their impact on media measurement, this afternoon released some interim guidance focused on nine core principles related to AI in media measurement
Wild Africa is set to debut across Africa as a first-of-its-kind weekly wildlife television magazine series. The 13-episode series shares inspiring stories from the frontlines of wildlife conservation across the continent in an engaging magazine-style format designed to both educate and entertain.
South Africa’s private sector returned to marginal growth in June as easing price pressures helped offset a second straight monthly decline in output and new orders, a business survey showed on Friday, 3 July 2026.
OpenAI’s ad business has quickly evolved in its first four months, introducing features such as cost-per-click bidding and a conversions API based on market feedback, says global head of ads David Dugan. The company plans to continue this rapid development, leveraging its AI-first approach and lack of legacy infrastructure. “We started with the principles about being super focused on user trust,” Dugan says.
Advertisers are interested in programmatic pause ads, but widespread adoption is hindered by the lack of a unified buying method. The IAB Technology Lab is working on standardizing signals for pause ads and other streaming TV formats, with updates expected later this month.
Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data may be accurate, but the numbers don’t reflect what the content is good at.
Dollars keep slipping away to brand-unsafe corners of YouTube. It’s time broadcasters did a better job of reminding advertisers that where a brand appears matters.
Chicken Licken, Juno Media, Joe Public and Whisper Media partnered to turn the House of Zwide series finale into a new benchmark for in-content advertising, moving the brand from traditional placement into active story participation.
Twelve months ago, the industry was betting on which AI platform would win discovery. Perplexity looked like the search-native challenger. Copilot looked like the enterprise Trojan horse. Neither bet paid off. The data shows consolidation. Monthly LLM sessions grew 9.9x, reaching 644,478 in May 2026. And 92.4% of that traffic comes from one platform.
South African companies are increasingly struggling to demonstrate a meaningful return on investment (ROI) from their social media marketing investments. This is prompting many firms to shift their focus from revenue-driven key performance indicators (KPIs) to softer measures, such as using social media for brand awareness, engagement and customer sentiment.