Beyond the numbers: Has media planning forgotten the consumer?
In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?
ABC Q4 2025 Newspapers: Dailies up but total sector down
The Audit Bureau of Circulations’ (ABC) Q4 (October to December) 2025 release shows a decline of 2.5% by newspapers, after growing by 1% in the third quarter of 2025. Despite this, newspaper circulation remained steady in Q4, reflecting the stabilising trend seen in previous quarters.
Netflix projected to double ad revenue this year
Advertising revenue at Netflix has risen rapidly – and is now expected to double to $3 billion globally this year from $1.5 billion in 2025, and to comprise 10% of all connected TV advertising (CTV) spend by 2030, according to projections from WARC Media.
Meta’s own research found parental supervision doesn’t really help curb teens’ compulsive social media use
A study cited in a Los Angeles social media addiction trial found that children who experience stressful life events are more likely to struggle to regulate social media use. The case alleges platforms created addictive products linked to anxiety, depression, eating disorders, and self-harm.
BrandMapp: South Africa’s consumer class is all in on AI
If one in six people globally now use AI tools, what does that look like in South Africa’s middle class?
Marketers wasting $7.4 Billion in CTV ad spending because of inaccurate data, Truthset reports
Truthset, which validates the accuracy of consumer data, estimates that $7.36 billion of the $38 billion spent on connected TV ads is being wasted because many campaigns aren’t finding their intended targets. The finding was part of Truthset’s State of Data Accuracy report.
SABC makes Afrikaans U-turn
The SABC has admitted it made mistakes in reshuffling and reducing Afrikaans content over the last three years without conducting thorough research on the potential impact.
Seven charts that show how SA may finally be turning the corner
Analysts think the country is fundamentally in a ‘better’ position than two to four years ago.
Tiger Brands appoints new Chief Marketing and Strategy Officer
Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands’ brand portfolio.
DOOH once again proves itself highly effective at driving real-world action
A new case study conducted with Tractor Outdoor and a leading telco shows audiences exposed to a DOOH campaign were 45% more likely to visit a pre-determined retail location.