“I cannot remember a more dynamic time in the industry. Every facet of the business is being reinvented and the days of impressions as a proxy for results are fading. Streaming and CTV are now performance-driven channels, directly accountable for business outcomes,” IAB CEO David Cohen said in a statement.
Rolling out across 180 markets, the platform unifies Sprite’s global brand expression under a single banner, spanning a refreshed visual identity, a new sonic branding system, and expanded partnerships across music, basketball, fashion and food
Micro communities are hosted across a range of platforms, but one that is often overlooked in South Africa is Reddit.
Based on secondary analysis of Reuters Institute research, we present the following key findings that summarise young people’s news attitudes and behaviours, and how they have changed. Key findings are: Social‑first/ Video‑centric/ Creator‑led/ Watch/Listen/ Incidental consumption/ Lower interest/ News avoidance/ AI‑comfortable/ Fairness concerns/ Neutrality scepticism/ Lower trust
This week, X has created an option to downvote replies. The goal is to personalize feeds but it may also have some negative effects. More on that below. Let’s see how these updates can be most beneficial to you and your social strategy – with updates also coming to Instagram, Facebook, Meta, and YouTube. Here’s what matters most
Social media platforms Instagram and YouTube have a design defect which means they are addictive, a jury in the United States has ruled.
This edition of the VMR explores video advertising trends for the second half of 2025. The report includes findings that build on the insights revealed in the previous VMR in both the United States and Europe.
The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.
Site traffic doesn’t look the way it once did. And the dynamics impacting traffic feel like they’re changing every day. Crucially, publishers are asking: What’s actually happening to traffic, and how can they adapt? Charbeat’s latest report, Navigating The New Traffic Landscape, directly answers those questions.
In a new report by Africa Intelligence, MultiChoice executives are quoted as saying they’re frustrated and angry about having been sidelined in the decision-making process regarding content and other decisions.