UK marketers are moving toward brand-building in 2026, with 37% planning to increase branding spend and just 14% increasing performance spend, according to ISBA, Ebiquity and the WFA. Globally, 32% plan to lift brand spend and 28% plan to boost performance budgets.
Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational changes needed to deliver results
As expected, Dentsu’s international operations continued to weigh on results. The company posted 1.4% organic revenue growth in Q3 and 0.3% for the first nine months, with net revenue of about $5.5 billion, down 1.7%. The full-year organic growth outlook remains roughly flat.
Havas CEO Yannick Bolloré has dismissed speculation that the French holding group is in talks with WPP, telling staff that the company is “not in discussions†with its British rival.
As more regions push for stricter teen social media bans, European policymakers are meeting in Brussels to discuss online age restrictions. Google will attend to share its views on safe and effective age verification.
Hello, social experts, and welcome to another week! This time around, we’re seeing tools specifically geared to marketers ahead of the holiday season. There’s also a nostalgic throwback on Snapchat and an updated DM system on X. Let’s take a closer look and see what features could be most useful for your team.
The Audit Bureau of Circulations (ABC) circulation for newspapers for July to September 2025 (Quarter 3) has been released, with the Dailies, Weeklies and Weekend newspaper categories all showing a total decline on the previous quarter and prior year, in keeping with the trend from Q2 2025.
The Audit Bureau of Circulations (ABC) circulation for July to September 2025 (Quarter 3) has been released for magazines with the Custom category continuing its good run from Q2 2025, but the Business to Business category has faltered this quarter.
In this article we explore how emotions shape consumer decisions and how brands can leverage them – rather than discounting – to gain visibility, sales volume and loyalty.
As marketing enters a new era shaped by rapid technological evolution, Kantar’s 2026 Marketing Trends report reveals how creativity, inclusivity, and targeted technology will define success