Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analysing data happens in real time, according to data released today.
Let’s talk about why Gen Z’s collective social consciousness, more so than any other generation, will put responsible controls on AI.
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In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion. Regulation and verification have never been sexier.
Find The Loeries Official Rankings 2025 here.
For years community stations survived on the mercy of contributions from good Samaritans to stay afloat. But community matters more than the “poor cousin” tag, given the relationship they have cemented with listeners over the years. Its survival and success depend on its ability to report and verify clients’ advertising, offering comprehensive reporting, much to the delight of media planners and strategists.
SA consumers entered 2026 shaped by prolonged uncertainty, with rising living costs fundamentally changing how people shop and prioritise. Economic volatility, shifting expectations and evolving lifestyles are set to redefine the FMCG sector, requiring brands and retailers to rethink value, affordability, convenience and lifestyle relevance across income groups. Find the 2026 consumer trends here.
This study found that streaming video outperformed YouTube mobile by 66% on attention. It said streaming video beat large format out of home by 74% and linear TV by 80%. The study reported that streaming video exceeded scrollable social by 123% and display advertising by 161%.
Streaming and CTV are eating into linear TV budgets, with programmatic ads opening the door for smaller brands, according to Comcast’s Travis Flood.
The IAB unveiled a new AI-focused audience-measurement initiative, revealing that half of surveyed advertisers and agencies already use AI in measurement, with adoption expected to reach 70% in two years.