TV networks and sports leagues depend on Nielsen to measure at-home audiences, but tracking viewers in bars, hotels and offices has long been contentious. Nielsen says it will debut a new co-viewing methodology during NBC’s Super Bowl LX broadcast on February 8, using wearable audio devices on panelists to more accurately capture shared viewing outside the home
It begs the question, in its current state, is programmatic digital OOH a gimmick? Let me start by saying that I’m a big believer in OOH. But as we move further into 2026, I have to ask: Are we actually improving the medium, or are we just overcomplicating it for the sake of technology?
The streamer plans to add video podcasts into its mobile feed and upgrade its mobile user interface.
According to a new report from Omnicom Media, consumer influence has fundamentally shifted, from institution-controlled messaging to distributed, consumer-driven validation. For retail banking executives, the rules of market share capture have been completely rewritten.
Key Takeaways:
• The UAE has an AI adoption rate of 64.0%,
the highest globally in 2025.
• Even though the U.S. is a global leader in AI
infrastructure and frontier model development,
it ranks 24th in AI adoption based on analysis
from Microsoft.
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
Looking to learn more about Google Ads, and how they can help to boost your business? This will help.
You’ll be able to track each ad set within each campaign, so it’s kind of like Meta’s Ad Manager platform, making it easier to manage your process.
What is happening. Meta is testing new subscriptions across Instagram, Facebook and WhatsApp, offering app-specific premium features while keeping core experiences free. The plans will experiment with different models focused on productivity, creativity and enhanced AI tools.
Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie.