WARC host Alex Brownsell speaks with Sameer Modha (ITV) and Kate Brinkley (Specialist Works) about how media measurement is evolving to take account of outcomes and what it means for marketers.
MultiChoice has announced that it is among over 40 countries across Europe and Africa airing the Canal+ licensed King & Conqueror series. “M-Net is proud to be part of this massive global content rollout, which is a first for us with Canal+,” said Waldimar Pelser, director of premium channels at MultiChoice.
Overviews feature, which summarizes articles in search results. Publishers say the tool has driven traffic losses of up to 40%, hurting their ability to attract advertisers while their content is still being used.
The resilience of the magazine market is reflected in its eighth consecutive quarter of year-on-year growth, as the Audit Bureau of Circulations’ (ABC) Q4 circulation, from October to December 2025, shows magazines growing by 3.9% from the previous quarter and by 8.9% year on year.
In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?
The Audit Bureau of Circulations’ (ABC) Q4 (October to December) 2025 release shows a decline of 2.5% by newspapers, after growing by 1% in the third quarter of 2025. Despite this, newspaper circulation remained steady in Q4, reflecting the stabilising trend seen in previous quarters.
Advertising revenue at Netflix has risen rapidly – and is now expected to double to $3 billion globally this year from $1.5 billion in 2025, and to comprise 10% of all connected TV advertising (CTV) spend by 2030, according to projections from WARC Media.
A study cited in a Los Angeles social media addiction trial found that children who experience stressful life events are more likely to struggle to regulate social media use. The case alleges platforms created addictive products linked to anxiety, depression, eating disorders, and self-harm.
If one in six people globally now use AI tools, what does that look like in South Africa’s middle class?
Truthset, which validates the accuracy of consumer data, estimates that $7.36 billion of the $38 billion spent on connected TV ads is being wasted because many campaigns aren’t finding their intended targets. The finding was part of Truthset’s State of Data Accuracy report.