65% of AI chats have no commercial intent, new analysis finds
AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new analysis.
Trace Africa rebrands to Trace Ngoma
In a move to strengthen its connection with South African audiences and offering content that mirrors their sound, their languages, and their lived experience, the Trace Africa channel on DStv has rebranded to Trace Ngoma, which means drumbeat, celebration, unity and heritage.
Advertising growth resilient in face of tariff, AI disruption: report
WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.
All set for MultiChoice delisting
The shift marks one of the most significant shake-ups in the country’s media and broadcasting landscape in years, signalling the end of MultiChoice’s long run as a publicly traded local giant and the beginning of a new era under the French pay-TV powerhouse.
EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025
In a landmark moment for South Africa’s media and marketing landscape, and a culmination of 17 years of industry data and award-winning work, the IAB South Africa has released the Bookmarks Digital Rankings 2025, the first official ranking system recognising excellence across the country’s digital ecosystem.
Canal+’s MultiChoice and Warner Bros. Discovery unable to agree on price for 12 TV channels and HBO content, won’t lower subscription fees for DStv subscribers if channels are axed
Bloomberg quotes an insider who said the channels carriage negotiations have stalled because of a difference over what WBD wants to be paid and what Canal+ Africa is willing to pay.
South Africa’s most admired creative and media agency professionals for
Industry peers recognise exceptional talent driving marketing excellence across the country.
Havas Accelerates Growth in ANZ With Acquisition of Independent Media Agency Kaimera
Havas has announced the acquisition of Kaimera, an award-winning, independent media agency recognised for its expertise in simplifying media complexities and delivering tailored, impactful solutions.
The state of retail media | RMNs expand marketers’ reach via off-site advertising Ad Results Media Warns on Meta, Google Metric Dependence
Marketers who lean too heavily on Meta and Google’s performance metrics may be limiting long-term growth, say Ad Results Media executives. They argue that the industry’s focus on quick clicks and short-term ROAS favors convenience over truly accurate measurement.
New biz champ year-to-date: Publicis Media
Publicis Media dominated major holding groups in new business for the first nine months of the year, with COMvergence’s Global New Business Barometer showing it led total and net wins, generating $7.7 billion in net new billings.