Survey results show SA consumers prioritise self-care and personal confidence over fashion trends
84% of South Africans use fashion and personal care to boost confidence and well-being, not vanity — KLA/YouGov survey.
TikTok and Instagram ban in South Africa examined
Digital Law Company founder and CEO Emma Sadleir says a ban on social media use by young South Africans would be a good idea, but she doesn’t believe it would be effective. Sadleir stated that unless South Africa gets brave enough to block such platforms from operating locally unless they comply, no such ban would be effective. “That’s the only big stick we’ve got.
GenAI ads perform as well or better than those made by people
Despite the fear that AI-generated ads will sacrifice quality for speed, a new study has found that advertising made with the technology can match the performance of ads created by people and, in some cases, even better it.
Publicis pulls clear – strong Q4, rising dividends, but analysts warn not to read this as an industry recovery
Publicis isn’t just growing faster than the rest of the global ad holding companies; it may also be redrafting the rules of what a scaled agency model looks like in an AI-first market.
ROI alone – no longer a sufficient measurement metric
Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analysing data happens in real time, according to data released today.
Will Gen Z put the reins on AI?
Let’s talk about why Gen Z’s collective social consciousness, more so than any other generation, will put responsible controls on AI.
VML reveals our 100 trends set to transform the market and drive growth in 2026 and beyond
Trends covered – Culture/ Technology/ Travel + Hospitality/ Brands + Marketing/ Food + Drink/ Beauty/ Retail/ Health/ Innovation – download your copy today.
Trust in TV grew faster over past four years than any other medium, research reveals
In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion. Regulation and verification have never been sexier.
The Loeries Official Rankings 2025, Joe Public dominates top spots
Find The Loeries Official Rankings 2025 here.
The ‘OMNi-fication’ of community radio advertising
For years community stations survived on the mercy of contributions from good Samaritans to stay afloat. But community matters more than the “poor cousin” tag, given the relationship they have cemented with listeners over the years. Its survival and success depend on its ability to report and verify clients’ advertising, offering comprehensive reporting, much to the delight of media planners and strategists.