Influencers deliver disproportionately through long term ROI
Influencer marketing is right up there with TV when it comes to ROI, according to a new study of influencer effectiveness presented at the IPA Effectiveness Conference
We’ve never spent more on advertising. It’s never done less for us
Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong, and we need to talk about it.
Inside Merkury: Africa’s unrivalled identity-driven marketing platform
Merkury is transforming brand-to-consumer connections across Africa, now operating in South Africa, Nigeria, Ghana, and Kenya. With over 20 million verified identities in South Africa and 28 million in Nigeria across 48 touchpoints, the platform offers brands unmatched reach, precision, and insight in key markets.
Jacaranda FM launches new brand positioning
Jacaranda FM has announced a bold new strategic brand positioning, officially launching as ‘Your No.1 Feel Good Station’. The new positioning formalises the station’s long-standing promise to deliver content that consistently uplifts listeners, moving beyond conventional music programming to emphasise the emotional connection and community impact that defines the brand, adds the station.
Mervyn Naidu appointed Commercial Manager at Time Out South Africa
Kagiso Media Radio (KMR) has strengthened its leadership team with the appointment of Mervyn Naidu as Commercial Manager of Time Out South Africa
New BMi Research reports uncover what’s driving changes in consumer spend, behaviour
BMi Research has launched a new report series exploring shifts in South African shopper behaviour. Backed by Roots 8.1, the country’s most comprehensive local consumer survey, the reports reveal changing buying habits and the factors driving them.
Smile FM launches South Africa’s first search for the best song of all time
Smile FM has announced an exciting new multi-platform campaign to crown The Best Song of All Time, inviting South Africans to nominate, debate, and celebrate the music that has defined their lives.
The MOST Awards now happening on 15 October 2025
MOST Awards set the benchmark of excellence in the South African media industry, where the best in media agency and media owner service in South Africa are recognised.
South Africa sets new standards with Gen Z-focused advertising
Gen Z is the new wave of consumers that are shaping the marketplace. They’re on track to becoming the world’s wealthiest generation, yet brands are unsure how to connect with them.
New South African bank taking on Capitec off to a flying start
OM Bank CEO Clarence Nethengwe explained to Daily Investor that the conversion of existing Money Account customers is part of the bank’s phased launch to market.