Brand loyalty is often less influenced by emotional connection than by pragmatic considerations like convenience and situational need, according to new GWI research conducted on behalf of Razorfish.
Podcasters succeed by building trust, according to Acast’s Podcast Pulse 2025. Journalists and podcasters are equally trusted by 33% of consumers, ahead of YouTubers (31%), influencers (28%), and celebrities (25%). While 75% don’t see podcasters as influencers, 84% say a podcaster has changed their mind, and 70% have considered a new brand based on a podcast recommendation.
S4 Capital reported a 6.9% drop in net revenue for the third quarter to 167 GBP with an organic revenue shortfall of 4.4%. Results were below expectations, and company shares were down more than 7% in midday trading.
Omnicom Group has responded to reports that it plans to retire the DDB agency brand following its $13.5 billion acquisition of Interpublic Group, which is expected to close by the end of November. The company did not confirm or deny the reports, but said it is evaluating its agencies ahead of the deal closing.
Chief executive officer of WPP, Cindy Rose acknowledged the network’s poor performance as Q3 revenue dropped YoY and like-for-like (LFL), with revenue less pass-through costs also down.
Leading out-of-home (OOH) media owner Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street – extending its footprint across the city’s most valuable commercial and lifestyle zones.
Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets across 12 industries.
5FM has announced that its new website is a powerhouse content hub — built for the always-on listener, the youth who move Mzansi
Radio in South Africa isn’t just alive — it’s evolving. Xtra Impact Radio Packages is a radio retail package solution created with Rainmaker Media, the retail media network powered by the Shoprite Group, and its Xtra Savings rewards programme database.
Our recent Varsity Vibe survey with over 12,000 respondents found that 83% of young respondents care whether a brand helps with community or social causes, while 86% said they’re more likely to shop at brands that do. The small gap between caring and acting speaks volumes. It suggests that purpose doesn’t just appeal to personal values – it influences purchasing behaviour.