Consumer healthcare giant Kenvue has launched a global media and creative agency review, the company confirmed today. It spends an estimated $1.35 billion on measured media annually, according to agency research firm COMvergence. The firm has multiple incumbents including Publicis Media and UM on the media side and FCB and BBDO on the creative side.
Velury will oversee all production capabilities, spanning global content studios, proprietary AI technology platforms, GenAI partnerships and global production hubs, as well as the new content engine, which has been dubbed Leona.
The Federal Trade Commission (FTC) approved a consent order to finalize Omnicom’s multibillion-dollar acquisition of Interpublic Group (IPG) on Friday. New conditions state that Omnicom cannot deny ad dollars to publishers for ideological or political beliefs, unless a client specifically instructs otherwise.
“We intentionally designed Horizon Global to usher in a new chapter of connected intelligence, innovation, and client value,†said Lord in a statement around the joint venture. “Through the BluConverged Platform, and together with our teams and partners, we can now meet the growing demands for performance-based media models and drive enduring growth for the incredible brands we are privileged to represent.â€â€¯
Stacy DeRiso discusses what sets Initiative apart from its agency competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic. Taking on a new role as global CEO of a media agency is a career-defining challenge at any time, let alone when the agency is in the process of being acquired.
South Africa’s producer inflation was at 2.1% year on year in August, up from 1.5% in July, statistics agency data has shown.
A new study from Warc says that global advertising spend is now predicted to grow 7.4% this year to $1.17tn, a marked upgrade of 1.2 percentage points (pp) from Warc’s June forecast due to an exceptional second quarter performance.
The South African Broadcasting Corporation (SABC) could recover over R11 million paid to former chief operations officer Hlaudi Motsoeneng. City Press reports that the Special Investigating Unit (SIU) obtained a court ruling in its case against three former executives who paid the money to Motsoeneng and Motesoeneng himself.
As campaign deadlines loom, brand relaunches accelerate, and digital partners are needed yesterday, the idea of a fast-track pitch has found some traction.
Ogilvy Cape Town has appointed Nkanyezi Masango chief creative officer.