SA’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The 2025 Township Customer Experience (CX) Report, produced by Rogerwilco in partnership with Field & Insights Africa and MoyaApp, reveals an evolving township ecosystem where economic pressure is reshaping how people make choices and what truly drives their allegiance to brands.
In October, South Africa’s Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in London for the AdForum Worldwide Summit 2025.
South Africa’s freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
South African marketers are confronting an uncomfortable truth: their most valuable future consumers don’t trust them, don’t watch their ads, and increasingly don’t care about their brands.
Retail research business Trade Intelligence has just launched its new website. www.tradeintelligence.co.za has been completely redesigned to bring strategic insights to a new generation of digital natives.
As inflation pressures bite, price-sensitive consumers are showing less loyalty to big brands. As a consequence, marketers are being forced to rethink retention and redefine ‘value’ in a post-loyalty economy.
The partnership aims to deliver high-speed broadband to businesses across Africa and expand rural coverage by integrating Starlink’s satellite backhaul into Vodacom’s network to boost reach and performance.
TBWA has announced that John Hunt, one of South Africa’s advertising creatives and a global leader in the industry, will retire from his role as Worldwide Creative Chair at the end of December.
Hello, social butterflies! We’re in the last couple months of the year and many social platforms are launching more AI-powered tools to help you navigate the holiday season, or gain more leads. Let’s dive into this week’s updates and see where these new features can fit into your social media strategy.
The global retail media market is now worth almost $200 billion and retains significant momentum, with ad investment projected to surpass that amount by 2027, however, underlying this growth is an evolving industry.