Dentsu has been named Large Agency of the Year at the 2025 New Generation Social & Digital Media Awards, reaffirming its leadership in marketing innovation. This recognition highlights dentsu’s bold, data-driven campaigns that blend strategic foresight with creativity.
Enver Groenewald will oversee all of the SABC’s advertising and sponsorship sales, as well as SABC TV Licence collections, alternative revenue streams, partnerships and new commercial opportunities.
Hello again, social friends! This week we’re covering new AI integrations into LinkedIn while TikTok is offering greater insights into trending topics. Let’s take a closer look and see where these tools can improve your social media strategy.
Part of the brand’s “creative commerce†strategy, the outdoor activations feature QR codes that access special offers at Kroger locations.
Samsung has confirmed that some of its Family Hub smart refrigerators in the United States will begin displaying advertisements, sparking debate among consumers who have spent thousands on the high-end appliances.
This chatbot is intended to help users find matches who are more closely tailored to what they are looking for. For example, Meta might suggest users ask it to find “a Brooklyn girl in tech,†or a user could ask the AI to help refine their profile.
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025. Smarter media planning starts now.
Channel Factory, the global brand suitability and contextual advertising platform, today announced the official launch of its guaranteed Cost Per Lead (CPL) solution, designed to address one of the most overlooked and unmeasurable challenges in modern marketing: the consideration stage.
Both AB InBev and Netflix bring people together through shared passions like sports, food, music, and comedy. Together, the companies will create even more enjoyable experiences for legal drinking age fans around the world and connect with audiences in new and exciting ways.
Attention obviously matters to advertising, with strong evidence that high-attention media supercharges the creative that runs on it. Ads on high-attention media also enjoy some of the effects of that media, with news brands’ perceptions of quality, trust, and awareness one of the most important services they confer on advertisers – all critical to driving advertising profitability.