Author name: chloeml

Happy Tuesday, social media friends! This week’s social updates include numerous tools that can be used to harness AI to improve audience reach. There are also added protections for users susceptible to online scams. Let’s dive in and see where these features can enhance your strategy.

Heineken joins the AI companionship buzz with a witty campaign celebrating real connections over a beer. Created with LePub New York, it extends the SocialOffSocials push for authentic interaction. Centred on a bottle opener necklace—a playful “wearable tech”—the campaign drives home its message: “The best way to make a friend is over a beer.”

Nvidia, the main beneficiary of the AI boom, has become the first public company to surpass a $5 trillion market cap. Its shares jumped 5.6% to $212.19 after U.S. President Donald Trump said he plans to discuss Nvidia’s Blackwell chips with China’s President Xi Jinping.

Fogged up OOH promotes the company’s Cashmere body washes. There’s nothing better than a piping hot shower after a long day, especially as the cold starts to bite. But what if the shower could come to you, offering a moment to pause on your commute?

The New York Times has launched a new Watch tab in its main app, introducing a dedicated space for vertical video and marking a major step in the publication’s move toward visual storytelling.

Apple Maps may start showing ads next year, letting businesses pay to appear in search results, Bloomberg’s Mark Gurman reports. The move expands Apple’s ad strategy beyond the App Store, with plans to use AI for more relevant results. Gurman questions whether users will push back as Apple’s ecosystem grows more ad-driven.

Google is testing automatic “New Customer Value” assignments in NCA campaigns without advertiser consent, drawing pushback from agencies. It’s unclear whether the backlash stems from misunderstanding the process or doubts about Google’s planning.