Author name: chloeml

Leading out-of-home (OOH) media owner Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street – extending its footprint across the city’s most valuable commercial and lifestyle zones.

Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets across 12 industries.

5FM has announced that its new website is a powerhouse content hub — built for the always-on listener, the youth who move Mzansi

Radio in South Africa isn’t just alive — it’s evolving. Xtra Impact Radio Packages is a radio retail package solution created with Rainmaker Media, the retail media network powered by the Shoprite Group, and its Xtra Savings rewards programme database.

Our recent Varsity Vibe survey with over 12,000 respondents found that 83% of young respondents care whether a brand helps with community or social causes, while 86% said they’re more likely to shop at brands that do. The small gap between caring and acting speaks volumes. It suggests that purpose doesn’t just appeal to personal values – it influences purchasing behaviour.

The iconic weekly South African lifestyle magazine show Top Billing will return to SABC3 from March 2026 with several of the former famous presenters, six years after it was cancelled in October 2019.

Johannesburg’s much-loved radio station Hot 102.7FM has once again proven that radio done right wins hearts – claiming a sweep of the major ‘Best of’ awards in 2025.

For over a decade, South Africa’s media industry has chased performance — tracking every click, view, and conversion to turn media from an art into a data-driven science. This focus delivered measurable returns and efficiency but also revealed key flaws: fragmented insights, siloed reporting, and inconsistent attribution that obscure the full view of the consumer.

Inspired by the industry feedback from the recent MOST Awards, I can’t help but reflect on the year that has brought integration to the centre of our story like never before. Innovation was a common theme in measuring the industry’s top performers, but what caught my attention was one particular comment about Primedia Broadcasting, “always pushing the bounds with integrations and innovations”. Integrations. The one thing that has probably become the most powerful catalyst for innovation in modern media.