Women in Marketing (WiM) Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, and Gen Z voices in Bryanston, Johannesburg, last week for the second edition of its Real Talk Debate series. The session asked a timely and provocative question: Is the industry ready for Africa’s Gen Z audiences?
Outdoor Network, the company behind South Africa’s only national rotating digital billboard network, continues to raise the bar for DOOH advertising. With the addition of a new site in Richards Bay, the network now spans 22 digital billboard rotators nationwide, offering an impressive reach of 11 million VACs per month across South Africa.
Leading out of home (OOH) media owner Tractor Outdoor has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network while ensuring advertisers enjoy greater visibility and brand safety.
NielsenIQ (NIQ) South Africa has released its State of the Retail Nation analysis for the first half of 2025, showing healthy increases in retail sales value and volume. SA consumers spent just over R324.4bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the first six months of the year. This represents year-over-year value growth of 7.4%, with unit sales also increasing by 7.2%.
South Africa’s Consumer Confidence Index (CCI) recorded another decline for the third quarter of the year, driven by tanking sentiment among the country’s middle class.
David Mignot was recently announced as CEO of Canal+ Africa, which has assumed control over MultiChoice Group after clearing all regulatory conditions for its takeover. The Frenchman is a seasoned media and telecoms executive and has notched significant achievements leading Canal+ in its predominantly Francophone African markets.
This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy. These include carousel ads on Threads, more user control over chats on Snapchat and new options for audio language translations offered on YouTube. Let’s dive in and see where these new features can inform your social approach.
Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.
In preparation for the holiday season, Pinterest is launching “where-to-buy links,†a new feature designed to drive consumers to retail sites without losing valuable data that advertisers often miss out on with third-party purchases.
What changed. Late last week, Google dropped the ability to show a hundred search results per page. This poses a challenge for most third-party rank checking tools, because many of them were able to get 100 search results on a single query, but now it costs them 10 times as much to get the same data.