As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI
Omnichannel integration has become the cornerstone of programmatic digital out-of-home (prDOOH) growth. What began as a fragmented approach to media buying has evolved into a sophisticated ecosystem where prDOOH not only complements other channels but amplifies their impact.
Sprout Social’s Impact of Social Media Marketing is based on the views of over 1,200 marketing professionals worldwide. They credit social media with delivering business outcomes such as customer acquisition (60%), customer loyalty (58%), and revenue (56%) but they feel less confident about how to measure return on investment.
Most researchers don’t understand statistical significance. So, marketers – and planners and buyers – can be forgiven for misunderstanding it, too. For all the good it does, it also brings much bad to making decisions. Not because statistical significance is out of place in marketing research and marketing. But because it is frequently misused and misapplied. Making it a perilous safeguard.
The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust.
APAC markets are redefining performance media by prioritising attention over exposure, and what marketers elsewhere can learn about turning attention into a competitive advantage.
The reason behind this growth is no secret – What’s Next has continually featured exceptional guests and insightful conversations. This was true from the very first episode, which featured venture capitalist and business leader Michael Jordaan.
Reddit’s advertising business grew by 84% year-on-year in the second quarter, reaching $464.8m. The growth, up on the 61.0% increase in the previous quarter, further cemented Reddit’s position as the fastest-growing major social platform in 2025.
“We’ve developed this feature with our audience in mind, and data costs remain a key barrier for many South Africans when it comes to streaming. With the new download functionality, we’re putting the power back in the hands of our viewers—giving them control over how and when they enjoy their favourite shows,†added Junior Qwabe, eMedia’s CTO.
For years, out-of-home (OOH) advertising was measured by audience size and impressions. Easy to report, yes – but those numbers only tell us who might have seen an ad, not whether it connected or drove any shift in awareness, perception or intent. Attribution changes the game.