Inside the ANA’s new data framework: a marketer’s quick guide
We get an exclusive first look at the ANA’s Data Solutions Framework for Marketers – broken down in this quick, no-jargon guide with what you need to know.
Bravo Africa to debut on DStv
NBC Universal International Networks & Direct-To-Consumer will debut Bravo Africa on 7 October on DStv, replacing E! Africa, which has steadily increased its offering of Bravo content.
How mom influencers drive results at every stage of the marketing funnel
If you’ve ever questioned where mom influencers belong in your marketing strategy, the answer is simple: everywhere. Let’s walk through the influencer marketing funnel and see how the right content creator can move a mom from awareness to loyalty.
South Africans kick off festive shopping earlier each year
According to data from consumer insights researchers, KLA, South Africans are starting their festive shopping earlier each year – a notable trend driven by deal-hunting, digital convenience, and a desire to avoid last-minute chaos.
BrandMapp: SA consumer class still loves the big screen
SA consumer class ranks movies at number three in their top five, just behind music and travel. The survey reveals that 67% of adults in the South African consumer class go to the movies, and of that 20% are movie ‘fans’ who go six or more times a year. Eighty-two per cent of the total consumer class are signed up for loyalty programmes, with 12% of them members of the Ster-Kinekor Club and 5% using Nu Metro Scene.
Every question you ask, every comment you make, I’ll be recording you
Recently, OpenAI ChatGPT users were shocked – shocked, I tell you! – to discover that their searches were appearing in Google search. You morons! What do you think AI chatbots are doing? Doing all your homework for free or a mere $20 a month? I think not!
Quality audiences: Why lower traffic might be bette
More traffic doesn’t always mean more value. Learn why attracting fewer, but better, visitors may be the smarter move for real business impact.
Robyn Campbell takes the helm as communications VP at Publicis Groupe Africa
Publicis Groupe Africa will draw on Campbell’s years of experience as she leads creative transformation across the Groupe, partnering closely with clients to sharpen brand and marketing impact in a rapidly evolving business landscape.
How SAB maintains its longevity as a cultural powerhouse
A Q&A with Vaughn Croeser, vice president of marketing at South African Breweries.
Estée Lauder changes its media strategy
The Estée Lauder Companies Inc – whose brands include Clinique and The Ordinary as well as the eponymous Estée Lauder – has altered its media strategy, in one of several moves aimed at boosting new customer acquisition.