The industry needs to explore new ad models ASAP
Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.
adults
Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
VML SA’s Inga Sikweyiya – What really matters to South African youth in 2025
Africa’s youth is its greatest untapped resource, and South Africa sits at the heart of this opportunity. Over 60% of Africa’s population is under 25, making Africa the youngest continent in the world.
Newspaper readers make good podcast listeners, study finds
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.