Urban Takeovers’ enables advertisers to leverage the continent’s largest network of DOOH inventory, which includes thousands of digital screens across malls, forecourts, lifestyle venues and roadways to create an immersive, city-wide presence linked to high-profile events.
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,†covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads†in the microblogging social-media platform, with “a small number of advertisers†and users in select regions.
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,†the WSJ reports.
The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
For advertisers seeking to foster genuine connections, Mediamark’s exclusive partnerships with leading stations like Bok Radio, Zibonele FM, and Thetha FM offer an unparalleled opportunity to tap into deeply loyal and engaged audiences.