Google launches ‘AI Max for search’ beta
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
AI
Apple’s AI search plans wipes $125 billion from Google
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.
Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Facebook owner launches Artificial Intelligence app
Meta’s new standalone app lets users access Meta AI directly, with a focus on voice conversations, says CEO Mark Zuckerberg.
Seeing through the smoke and Mirrors: Transparency in the artificial intelligence age
Transparency is now key to credibility in advertising—but is it genuine accountability or just talk?
Adlook & Lumen research partner to redefine attention-driven advertising
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
Global
I Tried the best artificial intelligence lead generation tools: Find out which ones are right for you
Let’s see some of their most prominent features and check which of these would be the best for your business.
WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.
Google remains go-to search engine over Artificial Intelligence tools
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
xAI acquires X in a deal that secures the app’s immediate future
Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI startup into the troubled app.