The experimental feature, integrated into Search Live, allows users to ask complex, multipart questions, and have a voice conversation with the search engine, but what happens when ads start talking, too.
When Google Ads can talk and listen in AI mode Read More »
With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization.
AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here’s what you need to know.
New social media features and updates to know this week Read More »
WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences.
WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting Read More »
As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
Here’s an overview of all of the generative AI ad creation features available across the major digital ad platforms. It’s worth noting this doesn’t include the expanded third-party creation tools that you can also now utilize.
An overview of each platform’s Artificial Intelligence tools for advertisers Read More »
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.
Ads arrive in Google Artificial Interview Overviews – here’s what they look like Read More »
TikTok’s “Seller Assistant” is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays.
TikTok adds a dedicated Artificial Intelligence assistant for in-app sellers Read More »
From ChatGPT to Gemini, here’s what each artificial intelligence model trusts – and how strategic content earns visibility in generative search results.
How to get cited by AI: SEO insights from 8,000 artificial intelligence citations Read More »
The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.
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