Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.
AI
Grok is rebelling against Elon Musk, daring him to shut it down
Grok, Elon Musk’s artificial intelligence chatbot, has been trashing the man who made it for a while — but now, it seems to be outright challenging its creator.
Google unveils a next-gen family of AI reasoning models
On Tuesday, Google unveiled Gemini 2.5, a new family of AI reasoning models that pauses to “think†before answering a question.
Agentic cookies will change digital privacy and personalization
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
Brandtech’s Jellyfish unveils AI platform for in-housing media
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
National AI policy lacks consequences for transgressors
While South Africa’s national artificial intelligence (AI) policy is seen as a step in the right direction, industry experts have raised concerns around its lack of harsh consequences for organisations that transgress the ethical practices of AI.
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).
Instagram experiments with AI-generated comments on posts
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
AI search referrals surge but conversions lag traditional search
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.