Trade Desk’s big bet on AI in advertising hits rollout snags
CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes†the executive was unwilling to discuss publicly.
AI
AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
LinkedIn report reveals 5 key trends reshaping B2B marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Google AI Overviews’ tail grows longer, answers multi-intent questions
More than one-quarter of search queries that have eight or more words in the query now trigger AI Overviews. Many of them now have more than one, identifying them as multi-intent queries.
Broadsign Previews industry-first OOH AI creative categorization and approval assistant for its Programmatic SSP
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
LinkedIn sued for allegedly using private messages to train AI
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers’ private messages to train generative artificial intelligence models.
How generative AI’s role will evolve in 2025 as marketers probe its utility
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.
How DeepSeek did it (by DeepSeek)
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.