Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Microsoft’s agentic vision for 2026 is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on the consumer’s needs. Every brand will have agents that act as experts in specific products and services.
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cartâ€.
Pratik Thakar, head of generative artificial intelligence for The Coca-Cola Company, explains how the beverage giant is applying the buzzy tech.
There’s been a lot of talk recently about agentic AI and its potential to transform industries. AI, combined with autonomy, is likely to reshape the way we live, work, and do business.
The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment. It goes beyond AI Overviews with a more immersive interface that provides advanced reasoning, thinking and multimodal capabilities.
Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.
Microsoft has quietly been testing a feature for Bing, calling it an AI search mode that will look different than Copilot, yet similar to Google’s AI search with summarized results.
The Association for Communication and Advertising (ACA) has announced that it will host an AI in Advertising Forum on Thursday, 13 March at the WPP Campus in Johannesburg. The Forum will discuss several key barriers to AI adoption in advertising.
A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.