Verification providers missed easy-to-spot bots, says Adalytics. What went wrong?
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions.
analytics
Meta invites more advertisers to link their Google Analytics account
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
Vicinity Media disrupts DOOH measurement with industry leading data and analytics
By combining hyperlocal DOOH placements with mobile advertising and first-party location data, brands can now measure real consumer movement and intent – both online and in-store.
Paramount, Nielsen sign multiyear measurement and analytics deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
LinkedIn takes on TikTok with new vertical video features
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
South Africa’s holiday retail spend jumps by 7%
Visa has announced its first Retail Spend Monitor, from Visa Consulting & Analytics (VCA), which analyzes holiday season retail spend for the seven-week period starting on 1 November 2024. The findings show overall holiday spend in South Africa increased 7%, year over year.