The Missing ‘Availability’
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
attention
Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover
Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.
MRC, IAB Release Attention Measurement Guidelines Draft
Ad industry media ratings watchdog the MRC and the Attention Measurement Taskforce of the IAB this morning released joint official guidelines for the burgeoning media attention measurement marketplace for public comment through July 12.
Adlook & Lumen research partner to redefine attention-driven advertising
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
The future of marketing is storified
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
OOH’s rising influence, AI disruption, and the battle for consumer attention
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,†covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
Mall Ads unveils new wall site at Menlyn Park Shopping Centre
Positioned at the intersection of Lois Avenue and Atterbury Road, the site delivers 1.5 million viewed impressions monthly and attracts the attention of thousands of high-commuters and shoppers daily says the company.
How generative AI’s role will evolve in 2025 as marketers probe its utility
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.