With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
Search Engine Optimisation (SEO) has been a cornerstone of online visibility, however, the digital landscape is shifting and Generative Engine Optimisation (GEO) is emerging as the next big frontier.
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
As you take a step back to plan for the year ahead with a refreshed perspective, here are the five key South African business trends, set to shape the business landscape and impact SMEs in 2025.
With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal†and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
The South African Broadcasting Corporation (SABC) has partnered with Brandsphere Media with a focus on creating solutions for advertisers on the video entertainment business.
The full-year growth surpassed the upper end of the firm’s 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% and PR was up 10%, benefiting significantly from added business during the election cycle.