Raj Lalbahadur appointed Media24 CEO
Current Media24 interim CEO Raj Lalbahadur has been appointed Media24 CEO, effective 11 April 2025
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WPP’s Read: GroupM key to closing ‘growth gap’
WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.
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2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing
Gillian Rightford, ACA CEO and Effie South Africa lead, commented: “The value of this report lies not only in its strategic insight, but in its timing.
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Why is Unilever’s CEO Fernando Fernandez investing in influencers?
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
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Tesla owners rebrand vehicles to Honda, Mazda, Audi, Toyota
Tesla owners are finding creative ways to distance their vehicles from CEO and Founder Elon Musk, in some cases due to fear of vandalism.
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Brian Lesser’s plan to revitalize GroupM
WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.”
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Trade Desk’s big bet on AI in advertising hits rollout snags
CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes” the executive was unwilling to discuss publicly.
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Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
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Colgate boosts ad spend again
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation” that are delivering “continued improvement in returns”.
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Meta is getting rid of fact-checks and switching to community notes
Meta CEO Mark Zuckerberg has announced that the company is discontinuing its fact-checking program, and moving to an X-style “Community Notes” system for clarifying claims made by users.
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