Big brands are officially worried about American shoppers
The companies that make our food and home essentials are officially sounding alarms about what lies ahead for the U.S. shopper.
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Hot 102.7fm Crowned Number 1 Fastest-growing Media Company In South Africa
Hot 102.7FM has taken the number one spot as South Africa’s fastest-growing media company and secured a coveted place among the top five fastest-growing companies in the country.
Direct Line Group on using TV as a full-funnel medium
Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Brands are confidently disguising their logos in outdoor ads but is it effective?
While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns.