Radio outperforms digital competitors in connected car influence
Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.
Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.
The latest Google Trends data shows that DStv enjoys a significant lead over its main competitors, SABC and Openview, in South Africa’s traditional linear TV market.