Five trends defining leisure and entertainment in 2025
Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
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The 5 creator marketing metrics that matter most in 2025—here’s what to know
Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.
MultiChoice invests millions into one major competitive advantage
Local content is one of MultiChoice’s big competitive advantages over international players like Netflix, and it is investing millions to maintain this lead.
MediaLoop launch searchable content website
The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.
Are brands wasting millions on content?
It’s time for intent to return to the centre of marketing.
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop
The “dead internet theory” suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.
Synchronized shopping: New ad formats let people buy while enjoying content
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Data shows that longer clips are gaining traction on TikTok
So by “longer short†videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.