This strategic partnership grants dentsu exclusive access to Google’s most advanced tools, insights and support, capabilities typically reserved for a select few. For brands, this means accelerated innovation, smarter campaigns and more measurable performance.
In what it claims to be a “world’s first,” Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.
Dentsu reported 0.2% organic revenue growth in Q1, up from a 3.7% decline last year, driven by strong performance in Japan.
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).