Technology was added that enables the LLMs to string together multiple API calls, so Alexa+ can do things like book a reservation but also send a text message to contact to let them know about the dinner plans.
The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens.
Competition Commission releases provisional Media and Digital Platforms Market Inquiry report.
The controversial commentator Prof Onkgopotse JJ Tabane’s show Power to Truth on eNCA (DStv 403) is finished and ended a week after TimesLIVE was forced to retract a spurious column by Tabane it published on 21 January.
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
This strategic growth reinforces Mediamark’s commitment to delivering innovative media solutions in an increasingly digital-first landscape
The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns the relationship, and who can command margin?
The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.