New social media features and updates to know this week
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
engagement
Microsoft’s job cuts to directly impact LinkedIn workforce
Despite record engagement and revenue growth, LinkedIn faces new layoffs as announced by parent company Microsoft.
6 SEO tests to help improve traffic, engagement, and conversions
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.
Netflix Q1 results top expectations as streamer stops reporting subscriber counts
Netflix Q1 revenue rose 12.5% to $10.54B, with EPS at $6.61 and a 31.7% operating margin. The streamer will no longer report subscriber counts, shifting focus to financials and engagement.
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop
The “dead internet theory” suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
Data shows that longer clips are gaining traction on TikTok
So by “longer short†videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.
The rise of social commerce
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
Edward Snell and Co. recognised as the number one spirits supplier in South Africa
Among 20 leading liquor suppliers, Edward Snell & Co. achieved the highest score for ‘Overall Performance’ within the spirits category which rates engagement drivers such as ‘Partnership,’ ‘Execution,’ ‘Reputation,’ and ‘Vision,’ as part of assessment criteria.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
Marcel Swain joins dentsu X to redefine brand engagement in South Africa
Dentsu X has appointed Marcel Swain as managing director for South Africa, a strategic move to drive the agency’s expansion across the continent.