Apple’s AI search plans wipes $125 billion from Google
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.
Google agrees to fund three nuclear energy sites
Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.
Google is testing ads in third-party Artificial Intelligence chatbot conversations
Google is bringing ads into Artificial Intelligence chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million “recipients,” it is still dwarfed by Google Search.
Google Ads to show ads in the top ads position, also in the bottom ads position
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Google releases 2024 Ads Safety Report
In 2024 alone, Google says it blocked or removed 5.1 billion ads, restricted 9.1 billion more and suspended over 39 million advertiser accounts — most before a single ad was served.
What’s next as Google keeps cookies amid challenges to its dominance
Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.
Artificial intelligence overviews contributing to significant drops in web traffic
Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.