“Hagakure,” meaning “hidden by the leaves,” is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.
The Hagakure method for Google Ads management Read More »
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.
Ads arrive in Google Artificial Interview Overviews – here’s what they look like Read More »
Google’s new Artificial Intelligence Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.
Google reimagines Search with Artificial Intelligence Mode Read More »
Younger audiences now turn to TikTok, Instagram, and YouTube for online searches over traditional platforms.
Gen Z is turning to TikTok, not Google, when they need answers Read More »
The new data challenges claims made by Google and Microsoft Bing that artificial intelligence driven clicks are higher quality than organic search.
LLM traffic not as engaged as organic traffic: Study Read More »
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document
Google Search traffic decline is inevitable, execs say Read More »
When it comes to South Africa, social media platforms are the go-to for 99.3% of respondents, according to a February 2025 survey by software company Meltwater that looked at internet use among what is estimated to be more than 50-million users.
Social media platforms are replacing Google Read More »
One year after Google released Artificial Intelligence Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
Google search up 49% one year after artificial intelligence overviews launch Read More »
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
Google launches ‘AI Max for search’ beta Read More »
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.
Apple’s AI search plans wipes $125 billion from Google Read More »
©2025 MediaLoop. All rights reserved.
Privacy Policy
Terms of Service
