Phygital: Transform customer journeys with digital, physical integration
Phygital experiences blend digital and physical touchpoints into a seamless journey, as customers no longer separate online and offline interactions.
integration
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Meta invites more advertisers to link their Google Analytics account
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.