A new Artificial Intelligence -powered pause ad format pairs dynamic messaging with on-screen visuals. Shoppable and interactive formats now include real-time Amazon info and expanded CTAs for non-Amazon brands.
Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.
Google launches automatic marketing content extraction Read More »
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
YouTube testing cost-per-hour masthead Read More »
The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering.
Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner Read More »
The Independent Communications Authority of South Africa (Icasa) has initiated another inquiry into the state of competition in the subscription broadcasting services market. This process looks to evaluate changes in market conditions and dynamics since the conclusion of public hearings in 2021, which were initially delayed due to the Covid-19 pandemic.
Icasa launches another inquiry into streaming service competition Read More »
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