Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.
The perils of data-driven marketing Read More »
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations Read More »
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, Chile and Spain, analysing industry trends and advertiser practices.
Media agencies compete for new business in 45 pitches a year Read More »
According to the industry representative body, collective NEV sales (not including mild hybrids) from the 21 brands active in this space last year increased 100.6% year on year to 15,611 units. That means NEVs comprised 3.0% of Mzansi’s total new-vehicle market for 2024 (515 853 units), up from 1.47% in 2023.
South Africa doubled its New Energy Vehicle sales in 2024 Read More »
Competition Commission releases provisional Media and Digital Platforms Market Inquiry report.
Tackling Big Tech’s anti-competitive stranglehold Read More »
This strategic growth reinforces Mediamark’s commitment to delivering innovative media solutions in an increasingly digital-first landscape
Mediamark expands its market influence with Viu and TimeOut South Africa Read More »
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Newspaper readers make good podcast listeners, study finds Read More »
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024.
Google’s search market share drops below 90% for first time since 2015 Read More »
With a current total of 302 million global subscribers — and 80 million in the U.S. — Netflix stock soared in after-market trading, up 13% to $984.02. Quarterly revenue grew 16% to $10.2 billion.
Netflix Q4: Soaring subscriber gains, stock rises sharply Read More »
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