What is RedNote and why is it relevant?
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.
market
Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
Icasa launches another inquiry into streaming service competition
The Independent Communications Authority of South Africa (Icasa) has initiated another inquiry into the state of competition in the subscription broadcasting services market. This process looks to evaluate changes in market conditions and dynamics since the conclusion of public hearings in 2021, which were initially delayed due to the Covid-19 pandemic.