The 5 creator marketing metrics that matter most in 2025—here’s what to know
Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.
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The Missing ‘Availability’
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.
Kantar’s Media Reactions 2025 – share your opinion on the challenges and opportunities facing marketers today
Kantar’s Media Reactions 2025 asks you to share your opinion on the challenges and opportunities facing marketers today.
Threads ads expand to all Meta advertisers
After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.
Marketers vastly understate the sales effect of creative and significantly overestimate the impact of targeting
For the past six years, Cumulus Media | Westwood One has commissioned Advertiser Perceptions annually to survey brands and agencies on five key drivers of ad effectiveness – How would you rank them?
Artificial intelligence overviews contributing to significant drops in web traffic
Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.
Kantar Creative Effectiveness Awards Announces 2025 Winners
According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.
WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.
Agentic cookies will change digital privacy and personalization
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.