Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.
it’s developing its own social media platform in a move to counter the current negativity on the internet. Semafor first reported BuzzFeed’s plan for the platform this past week.
The Magazine category has shown excellent resilience this year, finding some good momentum from the first quarter of 2024 when it had a 7.6% growth.
Starting the year off relatively stable with only a 1.6% decrease in circulation from the previous quarter to this quarter in Q1, newspapers slipped into a double figure decline in Q2 of almost 14%
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
Showmax 2.0 is officially a year old and is seeing significant growth in its subscriber base, with the number of paying customers increasing by 50% year-on-year in the six months ended 30 September 2024.
This strategic growth reinforces Mediamark’s commitment to delivering innovative media solutions in an increasingly digital-first landscape
SAB aired its Brutal Fruit TV commercial on Warner Bros. Discovery’s Discovery (DStv 121) channel on MultiChoice’s DStv satellite pay-TV service.