DStv sports channel coming to SABC+
The SABC has struck a deal with DStv owner MultiChoice to bring SuperSport Schools to the public broadcaster’s free streaming service, SABC+.
media
Inside the ROAS trap
Return On Advertising Spend rules the retail media world, but the big question is whether many of the sales attributed to that advertising activity would have happened anyway.
Organic social media and marketing budgets: Here’s what the numbers say
Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further increasing investments when looking ahead, according to recent research from VaynerX and Ipsos.
The social media funnel explained [infographic]
The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance.
What marketers can expect as CTV and retail media converge in 2025
The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.
Broadsign Previews industry-first OOH AI creative categorization and approval assistant for its Programmatic SSP
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
Eight reasons why broadcasters still aren’t talking about precision audience targeting
The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.
PwC’s Africa Entertainment and Media Outlook 2024-2028
PwC’s Africa Entertainment and Media Outlook 2024-2028 provides a compass for entertainment and media (E&M) leaders as they navigate the coming years.
Netflix reveals year’s content slate at Next on Netflix 2025 including new South African films and series
See Netflix’s upcoming slate of new South African films below.
X is rolling out a dedicated vertical video feed for US users
Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.