Publicis Worldwide and Leo Burnett merge to form Leo
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.â€
media
Warc: Media in 2025 – Defined by abundance, driven by algorithms
Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.
Apple the world’s most valuable brand… again
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.
Trump grants TikTok 75 day extension on US sell-offs
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.
Print is not dead as community and special-interest media thrive
Amid widespread changes in South Africa’s media landscape, Novus Media, a division of Novus Holdings, recently acquired Media24’s 21 community newspaper titles, alongside Kick-Off and Soccer Laduma.
Marketing is Business. Nedbank IMC 2025 talks bottom line
With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth
Bluesky is getting its own photo-sharing app, Flashes
More good news for those looking to exit Meta’s social app ecosystem in favor of a more open alternative: An independent developer is building a photo-sharing app for Bluesky called Flashes.
Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal†and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.