Kantar Media sold for $1B amid measurement landscape upheaval
Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release.
media
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
Newspaper readers make good podcast listeners, study finds
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Are you ready for the future of ads?
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.
Ranked: AI models with the lowest hallucination rates
As AI-powered tools and applications become more integrated into our daily lives, it’s important to keep in mind that models may sometimes generate incorrect information
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024.
Marketing to social media users in 2025: Here’s what the numbers say
While brands may think jumping on viral trends is a good idea, 33% of consumers find it embarrassing, according to Sprout Social.
Netflix Q4: Soaring subscriber gains, stock rises sharply
With a current total of 302 million global subscribers — and 80 million in the U.S. — Netflix stock soared in after-market trading, up 13% to $984.02. Quarterly revenue grew 16% to $10.2 billion.
Outcomes-based performance is the new media currency
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.