GroupM ‘set to rebrand’ to WPP Media amid consolidation
WPP is reportedly rebranding GroupM to WPP Media as part of efforts to modernise its media offering and better compete with Publicis and Omnicom.
Global
media
WPP’s Landor prepping brands to work with artificial intelligence
Agentic agents are learning to collaborate, and WPP’s brand agency is developing guidelines to build in rules and safeguards for brands.
Good Hope FM appoints Mandla Yengeni as Marketing Manager
“He gets Cape Town. He gets our audience. And he brings a refreshing, well-rounded approach to growing the station’s footprint both creatively and commerciallyâ€, says Masi Mdingane, Good Hope FM and 5FM’s Business Manager.
Artificial intelligence is driving greater personalization in marketing. But is it too much?
Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.
Are brands wasting millions on content?
It’s time for intent to return to the centre of marketing.
Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH
Cape Town’s 2025 event lineup—from Comic Con and Ultra to the Loeries—is drawing massive crowds, making it the perfect time for brands to go local, go live, and go big with OOH. See complete event list in the article.
Heineken turns anti-social – media, that is
The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
IAS Media assurance masterclass series spotlights programmatic media
It revealed that a substantial portion of ad spend does not reach working media, with advertisers losing millions to wasteful placements and intermediaries.