Study finds advertisers prioritizing performance over brand safety
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
media
Kantar’s Media Reactions 2025 – share your opinion on the challenges and opportunities facing marketers today
Kantar’s Media Reactions 2025 asks you to share your opinion on the challenges and opportunities facing marketers today.
Hot 102.7fm Crowned Number 1 Fastest-growing Media Company In South Africa
Hot 102.7FM has taken the number one spot as South Africa’s fastest-growing media company and secured a coveted place among the top five fastest-growing companies in the country.
Social media to take a quarter of all ad spend, but regulatory threats loom
WARC Media forecasts that by 2026, social platforms will capture one in every four ad dollars globally, with spend topping $300bn. But looming regulatory challenges could cloud the outlook.
CTV campaign brand reach: Lots of room to grow
CTV now accounts for 17.9% of viewing time in 2024, but only 7.4% of total media spend, per eMarketer.
Regulatory crackdown for social media in 2025
Social media platforms across the globe may see intensified regulation in 2025, amid an anticipated shift in how governments deal with big tech.
3 Key Media Convergence Trends
Download your guide to navigating global media planning in a converging landscape. Read the report here.
Time spent with media reaches ‘saturation,’ declines first time since great recession
Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.
MTN teams up with UK’s Synamedia to launch African streaming platform
MTN Group has partnered with UK-based Synamedia to launch a new streaming platform for mobile and fibre users across Africa.
Raj Lalbahadur appointed Media24 CEO
Current Media24 interim CEO Raj Lalbahadur has been appointed Media24 CEO, effective 11 April 2025