The future of marketing is storified
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
media
A new era for community and brand experience: Motherland OMNi partners with Kasie FM
Motherland OMNi and Kasie FM have joined forces to create impactful campaigns that deliver real results for your brand and directly benefit the vibrant communities of Ekurhuleni.
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
Publicis wins Coca-Cola’s NA $840 Million media business
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
WARC Rankings 2025: Media 100 revealed
PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top networks, WPP led the holdcos, and Dove and Unilever were the leading brand and advertiser in the WARC Media 100 – here’s what you need to know.
DStv relaxes stance on concurrent streaming
The company has announced that from today, all DStv Premium, Compact Plus and Compact customers will have access to two concurrent streams as part of their subscription, giving them the freedom to watch on any device, including smart TVs, laptops or smartphones.
TV advertising boosts performance media outcomes
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
Ad Buyers Welcome Nielsen’s New Three Minute Rule
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,†said Naomi Smolevitz, a director at the giant media agency OMD.
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.